Question 1

Define the terms goods and services and discuss the limitations of those definitions in today's evolving marketplace.

Accepted Answer

The term goods refers to physical produc...

Question 2

________ are sites that provide consumers with comparison shopping services, independent financial advice, and financial planning.

Accepted Answer

The answer of ________ are sites that provide consumers with...

Question 3

________ measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues.

Accepted Answer

The answer of ________ measures the percentage of sales revenue...

Question 4

In the United States, the service sector accounts for about 75 percent of all economic activity.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not one of the seven major segments of the retail industry?

Accepted Answer

A)   electronics and computers
B)   consumer durables
C)   gasoline and fuel
D)   food and beverageE) B) and C)
F) A) and B)

Question 6

Thus far, the most successful and innovative pure-play online retailer is ________.

Accepted Answer

The answer of Thus far, the most successful and innovative...

Question 7

Which of the following is not an example of a transaction broker?

Accepted Answer

A)   a stockbroker
B)   a real estate agent
C)   an accountant
D)   an employment agencyE) A) and C)
F) A) and D)

Question 8

To improve shipment and delivery, Amazon has used all of the following techniques except:

Accepted Answer

A)   increasing its number of warehouses.
B)   sending pre-posted packages to United States Postal System centers.
C)   optimizing the size of shipments.
D)   establishing pick-up centers for pickup and delivery of commonly ordered goods.E) C) and D)
F) B) and D)

Question 9

Also called bricks-and-clicks merchants, ________ companies have a network of physical stores as their primary retail channel but also have introduced online offerings.

Accepted Answer

The answer of Also called bricks-and-clicks merchants, ________ companies have...

Question 10

All of the following are challenges for catalog merchants except:

Accepted Answer

A)   high costs of printing and mailing.
B)   building a credible Web site.
C)   the need to bring staff in or manage new technology.
D)   building sophisticated order entry and fulfillment systems.E) A) and D)
F) B) and C)

Question 11

Gross margin is defined as gross profit:

Accepted Answer

A)   minus total operating expenses.
B)   divided by net sales revenues.
C)   divided by cost of sales.
D)   minus net income.E) A) and D)
F) A) and C)

Question 12

A(n) ________ is a single channel Web firm that generates almost all its revenues from online sales.

Accepted Answer

The answer of A(n) ________ is a single channel Web...

Question 13

Which of the following is not a key industry strategic factor?

Accepted Answer

A)   synergies
B)   barriers to entry
C)   industry value chain
D)   existence of substitute productsE) B) and C)
F) A) and B)

Question 14

Craigslist is a player in which of the following online services market?

Accepted Answer

A)   real estate services and career services
B)   insurance services and brokerage services
C)   travel services
D)   online accounting servicesE) C) and D)
F) B) and C)

Question 15

Which of the following is not a major trend in the online recruitment services industry?

Accepted Answer

A)   disintermediation
B)   localization
C)   social networking
D)   consolidationE) A) and B)
F) All of the above

Question 16

________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.

Accepted Answer

Corporate ...

Question 17

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

Accepted Answer

A)   core competencies.
B)   synergies.
C)   technology.
D)   power of customers.E) A) and B)
F) A) and C)

Question 18

Online retailing is one of the largest segments of the retail industry.

Accepted Answer

A) True 
 B)False

Question 19

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Accepted Answer

A)   moving to a supply-push model.
B)   high cost structures.
C)   developing a fast-response online order and fulfillment system.
D)   channel conflict.E) A) and B)
F) None of the above

Question 20

Explain why online career services are so well suited to the Web.

Accepted Answer

Next to travel services, job-hunting ser...

Exam 9: Online Retail and Services

Explain why online career services are so well suited to the Web.

Correct AnswerverifiedNext to travel services, job-hunting ser...View AnswerShow Answer

Which of the following is not one of the seven major segments of the retail industry?

Correct AnswerverifiedShow Answer

Thus far, the most successful and innovative pure-play online retailer is ________.

Correct AnswerverifiedShow Answer

Define the terms goods and services and discuss the limitations of those definitions in today's evolving marketplace.

Correct AnswerverifiedThe term goods refers to physical produc...View AnswerShow Answer

________ are sites that provide consumers with comparison shopping services, independent financial advice, and financial planning.

Correct AnswerverifiedShow Answer

In the United States, the service sector accounts for about 75 percent of all economic activity.

Correct AnswerverifiedShow Answer

All of the following are challenges for catalog merchants except:

Correct AnswerverifiedShow Answer

Online retailing is one of the largest segments of the retail industry.

Correct AnswerverifiedShow Answer

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

Correct AnswerverifiedShow Answer

A(n) ________ is a single channel Web firm that generates almost all its revenues from online sales.

Correct AnswerverifiedShow Answer

Which of the following is not an example of a transaction broker?

Correct AnswerverifiedShow Answer

Which of the following is not a major trend in the online recruitment services industry?

Correct AnswerverifiedShow Answer

To improve shipment and delivery, Amazon has used all of the following techniques except:

Correct AnswerverifiedShow Answer

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Correct AnswerverifiedShow Answer

Also called bricks-and-clicks merchants, ________ companies have a network of physical stores as their primary retail channel but also have introduced online offerings.

Correct AnswerverifiedShow Answer

Craigslist is a player in which of the following online services market?

Correct AnswerverifiedShow Answer

Gross margin is defined as gross profit:

Correct AnswerverifiedShow Answer

________ measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues.

Correct AnswerverifiedShow Answer

Which of the following is not a key industry strategic factor?

Correct AnswerverifiedShow Answer

________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.

Correct AnswerverifiedCorporate ...View AnswerShow Answer

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Next to travel services, job-hunting ser...
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The term goods refers to physical produc...
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Corporate ...
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